Looking at other charities.

As always I think it is important to see what your competitors are doing when it comes to promotion and design. It gives you a good idea of what is being used already and also what you can do to be more affective than them. So I have taken a look at how other similar charities advertise and promote their organization.

 

When tackling a sensitive topic with great importance, like a lot of charities have to do, I think the imagery used can have an even greater impact than usual. Especially when people are involved, a face can tell a thousand stories, and there is also a lot of symbolism and metaphor used which is a really clever way to have a powerful impact on the audience. I will take some of these points on with me.