Annual Reports.

Seen as the main design outcome in this project is going to be the annual report, I wanted to look into the various design styles used and how the information is portrayed.

Before I underwent this research, and even when I was first looking at the briefs, I couldn't see how an annual report could be made to look visually appealing. In my mind they were very much just page after page of information and statistics about a companies past year, but I was very wrong. Annual reports can be made into a brilliant piece of design, with exciting typography and powerful imagery, I plan to create an annual report that breaks the negative views that I and many others have, and plan to make it look good along the way.