Evaluation.

Another brief completed and my last project done. I have to admit that after our first meeting with industry those many weeks ago, I along with many others really didn't have high hopes for this brief, and felt quite down heartened as it was the last project of our uni life! It felt like there a load of little projects that had been thrown together for us to choose from, and nothing was jumping out at me asking to be tackled. However, it wasn't until later on that I realised this wasn't meant to be an easy brief as it was our final major project.

By not giving us an abundance of information or nudging us in the right direction it felt like we were being sent up the creek without a paddle, but it was to test us and to test our resolve and see how we coped in a real life industry situation, and as soon as I came around to this fact I was very much up for a challenge. I chose to take on the general promotion project to try something different. I have found that my instinct on most projects is to pick a topic or subject that is new to me and challenging, and I think most of the time it has paid off because I strive to not let it defeat me.

It was really interesting looking into the design of annual reports and accounts and finding that they don't have to be as boring as you think. I was particularly surprised by how good some of the infographics I came across were and think that is a great part of design to get your head around. Looking at my own work, I am really happy with the approach I took and decisions I made along the way. I think not going for the usual booklet form of an annual report really paid off, and as soon as my idea of "We take a small voice...and make it heard!" came into play everything started to piece together and I think time permitting I could have put together a whole annual report instead of just a snippet.

My only grumble would be the lack of information supplied by the brief setters, this made it hard at times when you stall trying to make up the copy and especially on the accounts, but I didn't let it stop my design process and think that I got around that hurdle without too much damage. I pushed myself style wise this project too. Experimenting with new ways of bringing type and imagery together with great effect I think.  Overall, I am really pleased with my outcomes in this projects and there's not much I would change in hindsight. The only thing I believe I could have pushed more would be the accounts & figures section, where I could have perhaps done something more impressive, but all in all it has been a successful project for me and a good way to end the course.